the London Edge
We powered our way to Olympia through the encroaching sleet and snow, armed only with a packet of cashew nuts and the promise of a late night Mocha.
First of all, I hear you cry, what is the London Edge? Well, The Edge is a trade show which is put on twice a year at the Kensington Olympia. Its a massive collection of wholesalers from every aspect of alternative fashion, from feather boas to footwear. The Edge is the first, biggest and best show of its kind in the country. It caters to a group of some of the most exciting ‘niches’ in fashion, accessories and giftware. Collectively this results in an amazing presentation of merchandise unlike anything else youll ever see.
Broadly speaking, The Edge is an exhibition for the ‘alternative clubwear markets’ but within this broad description are many other categories. Each category has a relevance within the show and include movements such as gothic, punk, cyber, techno, glam rock, heavy metal, rockabilly, industrial, underground, festival ethnic and biker. These are not just trends but are lifestyle choices and include almost everything required for everyday life such as fashion, footwear, jewellery, furniture, make-up, hair products, giftware, piercing, tattoos and so on.
Buyers come from all over the world to browse the stalls, build relationships with vendors and purchase thousands of pounds worth of stock for their businesses. Vendors come from as far away as Texas, California and Seattle. Its a great opportunity to meet people not only to do business with, but to become friends with- its a fact that people at The Edge are some of the friendliest alive.
The London Edge runs over three days (usually a Sunday, Monday and a Tuesday) and combines business with pleasure with its unique combination of fantastic stalls, freebies, performance artists and great company. Not to mention the awesome free beer afterparty!